The Four Rules of Time


By: Brian Tracy

Time is Perishable
There are four rules of time. The first is that time is perishable. This means that it cannot be saved. In fact, time can only be spent. Because time is perishable, the only thing you can do with it is to spend it differently, to reallocate your time away from activities of low value and toward activities of higher value. But once it is gone, it is gone forever.
Time is Indispensable
The second rule of time is that time is indispensable. All work requires time. No matter what it is you want to do in life, even looking out a window or sleeping in for a few extra minutes, it requires a certain amount of time. And according to the 10/90 Rule, the 10% of time that you take to plan your activities carefully in advance will save you 90% of the effort involved in achieving your goals later. The very act of thinking through and planning your work in advance will dramatically reduce the amount of time that it takes you to do the actual job.

Time is Irreplaceable 
The third rule of time is that time is irreplaceable. Nothing else will do, especially in relationships. Time is the only currency that means anything in your relationships with the members of your family, your friends, colleagues, customers and coworkers. Truly effective people give a lot of thought to creating blocks of time that they can then spend, without interruption, with the important people in their lives. 
 
Time is Essential for Accomplishment
The fourth rule is that time is essential for accomplishment. Every goal you want to achieve, everything you want to accomplish, requires time. In fact, one of the smartest things you ever do, when you set a goal, is to sit down and allocate the exact amount of time that you are going to have to invest to achieve that goal. The failure to do this almost always leaves the goal unaccomplished. 

Spell The Word Correctly
There is a question: “How do children spell the word ‘Love?’”
And the answer is “T-I-M-E.” It is the same with your spouse, as well. The important people in your life equate the amount of time that you spend with them, face to face, head to head, knee to knee, with the amount that you actually love them.
Grow Your Relationships
The more time that you spend with another person, especially a member of your family, the deeper grows your understanding and affection for that person. If you get too busy to spend time with your children, you eventually lose contact with them and they go off into their own personal world of school, peers and other activities. 

Why You Procrastinate
A major reason for procrastinating on big, important tasks is that they appear so large and formidable when you first approach them.  One technique that you can use to cut a big task down to size is the "Salami slice" method of getting work done.  With this method, you lay out the task in detail and then resolve to do just one slice of the job for the time being, like eating a roll of salami, one slice at a time. Or like eating one piece of a frog at a time.

Do One Small Part To Start
Psychologically, you will find it easier to do a single, small piece of a large project than to start on the whole job.  Often, once you have started and completed a single part of the job, you will feel like doing just one more "slice." Soon, you will find yourself working through the job one part at a time, and before you know it, the job will be completed.
Just Get Started Once you start working, you develop a sense of forward momentum and a feeling of accomplishment. You become energized and excited. You feel yourself internally motivated and propelled to keep going until the task is complete.

Action Exercises
1. Select one big important task and lay it out in front of you. Decide today to redirect and reallocate your time away from low-value tasks and toward high-value activities.
2. Select one part of the task and do it immediately. Make a plan to spend more time face-to-face with the most important people in your life. The more you think about the use of your time, the better you will become.

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